Marketing Blog

A Friday Story, and Blocking Spam


Have you heard the Friday Story? It's about what happens when you consistently give something for free - and every business owner needs to think about it. We talk about blocking spam Read more

Article Keyword Research - Going Where The Traffic Is


Do your Article Keyword Research before you start writing blog posts, and your website traffic will improve fast. It's fast, easy, and it pays Read more

WordPress - Disable Comments


If you find yourself frustrated by spam and searching for wordpress disable comments or turn off comments wordpress, we're happy to help. The Quick Answer To How To Disable Comments In WordPress Log in and go to Settings, Discussion. Uncheck "Allow people Read more

Content Getting Copied? Get Tynt


Imitation, they say, is the sincerest form of flattery. However, if you work hard at creating great original web content, it can be annoying to find that it's being duplicated on other websites. But what if you could turn Read more

How to Get Unlimited Article Ideas


Discover a handy list of ways to get article ideas, and one almost-magic technique for getting a relevant list of article ideas your prospective readers will Read more

How To Say No


Two powerful strategies to help you learn how to say no. Saying no at the right times is essential to the success and even survival of your business, and these two techniques can Read more

Webmaster Tools You Can Use – Part 1

Posted on by Karilee in Website Creation 4 Comments

Anyone who sits looking over my shoulder as I build websites soon asks “How’d you do THAT?” – and often they’re talking about one of the free webmaster tools I use on a daily basis.

My website tools let me work smarter instead of harder, while getting better results for my clients. If you’re working on your own site, they’ll help you understand what’s going on and create better results both visually and in terms of site performance.

I use the Firefox web browser, which I consider the best browser choice for anyone building websites on a PC. These webmaster tools are Firefox Plugins, and while some may be available for other browsers, I’m assuming you’re using Firefox for the purposes of this article.

Webmaster Tools – The Essentials

I lost my main hard drive and had to reinstall everything last week, and these are the Firefox Plugins I installed right after I installed Firefox: Read more


RIP Steve Jobs 1955-2011

Posted on by Karilee in Small Business Technology 1 Comment

Steve JobsEvery entrepreneur has moments of struggle – moments when the path is too stony and lonely, and where they just can’t quite see the way to the outcome they dream of. And that’s why today I ask you to remember Steve Jobs. His occupation was listed on his death certificate as “entrepreneur”.

Sometimes the Challenges Are Gifts

Steve dropped out of college because he couldn’t afford it, but that freed him to learn what really intrigued him. Later, he was fired and humiliated by the company he built, and endured to return triumphantly and steer them to new creative heights. Read more


Read a Banned Book This Week

Posted on by Karilee in Small Business Marketing 3 Comments

It’s Banned Books Week

Gone with the Wind coverSeptember 24 to October 1 is Banned Books Week, which celebrates the right to read and opposes censorship of books.

Many of My Clients Are Authors

Why do I care? Well, I love reading, I live with thousands of books, I care about your right to read what you choose, and learn what you choose. I’m entertained and educated by books, including books that others have attempted to ban.

I read banned books.

To keep it relevant here, however, a significant number of my marketing and website clients are authors. Read more


Hiding Under My Desk

Posted on by Karilee in Small Business Technology 1 Comment

It’s been a rough week, productivity wise. I’ve spent most of my working hours under my desk. At least it’s a big, spacious desk.

Home Office DeskYou see, Monday evening I shut down the computer. Tuesday it didn’t start up. It didn’t even hiccup. I crawled under the desk and started jiggling wires and looking for loose components. I tried removing non-essential components. I moved a jumper to reset the bios. Many times. Nothing worked.

I was spending so much time under the desk I had to improve the environment. I installed a light, and a pillow. Read more


Email Lists: What Have You Done For Me Lately?

Posted on by Karilee in Small Business Marketing 2 Comments

I’m sure if you’ve been around the internet marketing community at all, you’ve heard the phrase “it’s all in the list”. While this site isn’t aimed at that market precisely, we’ll take lessons that work, from wherever they appear.

Stay In Touch With Clients

Those of us who run “real” businesses and have face-to-face interactions with our clients also need a list. Partly because the lines are blurring. “Real” businesses can often benefit from adding web-based products to their offerings, for example.

It’s Not Enough To Tell Them To Sign Up

As always, it’s not enough to tell them to give you their email. You need to tell them why – WIIFM – What’s In It For Them. You need a bonus, sometimes called a “freemium” or “ethical bribe”, to entice your reader to part with their email. You need to sell the benefits of giving you their email address, so they act right now. Read more


Why I Unfollowed 855 People On Twitter Today

Posted on by Karilee in Social Media 21 Comments

I just spent about twenty minutes using a free online tool called ManageFlitter to Unfollow 855 people on Twitter.

Unfollowing_Twitter_Inactives

Unfollowing Twitter Inactives

It easily picked out the Inactives, the folks I Follow who aren’t active on Twitter and haven’t Tweeted in over a month. These are the people I Unfollowed. Many of them had been inactive for eight months or more. Read more


Selling To People Who Want To Buy

Posted on by Karilee in Small Business Marketing 1 Comment

So You Sell Stuff…

You sell products.¬† Or services. And you’d like to sell more, to people who want to buy them. Seems like you’d want to let them know what you sell, particularly in the place that most buyers look first.

Start With Search. Most Buyers Do.

Electric_lawn_mower

Image via Wikipedia

Imagine the perspective of a potential customer, who wants to buy a product or service. If you wanted to buy a product or service, and you didn’t know where to get it, you’d probably start with a web search. Go do one. Notice what you type in as you search. Is it a brand you’re looking for? Is it a phrase describing benefits? Do a local search if that’s appropriate. See if you can find three companies that offer it on the first page of Google (or your favorite search engine).

“Huh?”, you say. “Of course I can!” But for many items purchased regularly, even those that cost hundreds of dollars, you’ll still struggle to find a seller who wants your money.

For example, let’s say I want to buy a lawn mower, and I don’t know what brand. I could search for lawn mower vancouver. Read more


Marketing Lessons from Dusty Boxes

Posted on by Karilee in Small Business Marketing 3 Comments

Change Is Good

This week, I’m tangibly aware of change.

You see, I’m preparing to move, and that means finally sorting through dozens of boxes of business materials and software to extract the 5-10% worth keeping. Some of these boxes have been in storage for years, but I don’t feel I can just toss them, since there are a few bits I want to preserve. Read more


Facebook Deals for Retail Business

Posted on by Karilee in Small Business Marketing 1 Comment

Facebook Deals – New Marketing for Local Business

If you have a local, “bricks and mortar” retail business, you may occasionally curse the competition the web has brought – but Facebook Deals can actually help you bring in more traffic, more new clients to your shop, restaurant, or entertainment venue. And it’s free, for now.

How Facebook Deals Works

As Facebook Director of Local Products Emily White explains in the video, the concept is simple. You can check your iPhone or Android mobile phone, and see a list of nearby retailers, restaurants, or entertainment venues. If a retailer is offering a Deal, you’ll see a yellow square, and can check out that deal instantly. You might find out that your favorite coffee shop is offering a free muffin with the purchase of a coffee, or that an item you’ve been thinking of purchasing is discounted. Read more


What Your Website NEEDS

Posted on by Karilee in Website Creation 4 Comments

There’s a lot of confusion about websites, and every day I see the result of people spending absurd amounts of money on the wrong things. So what does your business website really need… and what doesn’t it need?

Your Website Has 9 Needs:

A Goal

We’ll assume for the rest of this article that your goal is to draw targeted traffic that can convert to a cause or sale, who will find the site useful, informative, helpful or entertaining.

Basic On-Site SEO

You MUST have proper keyword usage, Title Tags, Heading  Tags and Alt Tags for your site to rank well in search engines, and so be found. Read more


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