Marketing Blog

A Friday Story, and Blocking Spam


Have you heard the Friday Story? It's about what happens when you consistently give something for free - and every business owner needs to think about it. We talk about blocking spam Read more

Article Keyword Research - Going Where The Traffic Is


Do your Article Keyword Research before you start writing blog posts, and your website traffic will improve fast. It's fast, easy, and it pays Read more

WordPress - Disable Comments


If you find yourself frustrated by spam and searching for wordpress disable comments or turn off comments wordpress, we're happy to help. The Quick Answer To How To Disable Comments In WordPress Log in and go to Settings, Discussion. Uncheck "Allow people Read more

Content Getting Copied? Get Tynt


Imitation, they say, is the sincerest form of flattery. However, if you work hard at creating great original web content, it can be annoying to find that it's being duplicated on other websites. But what if you could turn Read more

How to Get Unlimited Article Ideas


Discover a handy list of ways to get article ideas, and one almost-magic technique for getting a relevant list of article ideas your prospective readers will Read more

How To Say No


Two powerful strategies to help you learn how to say no. Saying no at the right times is essential to the success and even survival of your business, and these two techniques can Read more

Screen Resolution and Your Clients

Posted on by Karilee in Website Creation 1 Comment

What Screen Resolution Does Your Client See?

Many business owners and bloggers, and even web designers, forget that their viewers may not be seeing their site in the way they expect. Keeping screen resolution in mind really matters, especially if you work on a large monitor as I do.

If your site is unattractive or difficult to navigate for your client or potential client, they’ll leave. Read more


Facebook Business Page How To’s

Posted on by Karilee in Social Media 6 Comments

Your Business Needs to Be on Facebook

If your business is not on Facebook, what are you waiting for? Facebook is one of the two most highly trafficked websites in the world. The average American spends over eight hours per week on Facebook. Let’s talk about the first steps of how to use Facebook for business and create your very own Facebook Business Page.

A Facebook Business Page can be inexpensive to set up, maintain, and there are no user fees. Links from your Facebook business page can rank high on Google and other search engines, and the interaction and links from Facebook can help make your website successful. Read more


How to Superscript in WordPress

Posted on by Karilee in WordPress Tips 17 Comments

Today’s post is short – but since I had to hunt a bit to find out how to superscript in WordPress, I thought I’d put it here for you. One of my clients needed a trademark symbol displayed frequently on their site. Simple enough, but the WordPress default user interface doesn’t offer that feature. So how would I, for example, display Outcome MarketingTM?

Superscript in WordPress

Simple enough – to display Superscript in WordPress, you just add a < sup > code before the text in your HTML editor, and a < /sup > code after it. I added extra spaces so those codes wouldn’t mess up my text display, so see this image if what I mean isn’t clear:

<sup> and </sup> codes to Superscript in WordPress

Read more


WordPress Search Engine Optimization – Two Tips

Posted on by Karilee in Search Engine Optimization 3 Comments

If you’re a regular reader here, you probably either have a WordPress website, or plan to build one. I’ve made no secret of my belief that at this time, WordPress is simply the best tool for building a website for almost every small business. One of the reasons for that is that WordPress is structured to be easy for search engine robots to navigate. Also, when you create posts and pages, WordPress makes it really easy for you to take the right steps for search engine optimization (SEO).

Search Engine Optimization in Pages

Let’s review some of those steps today, to make sure you’re taking advantage of what WordPress can easily do to help your search engine optimization.

When you create a page in WordPress, the title of the page becomes part of your site navigation – your main menu. This means that it becomes an “anchor text link”, which is a valuable search engine optimization resource. An anchor text link is a link where you click on text and are taken to a webpage. You’re not clicking on the address of the page itself, you’re clicking on text which contains the address. Google and other search engines really like anchor text links, because they help clarify what the page is about.

Marketing Coach <– Example of an anchor text link

http://outcomemarketing.com/marketing-coach <– example of a link with no anchor text Read more


A Successful Website? 10 Essentials

Posted on by Karilee in Website Creation 1 Comment

Defining the Successful Website

It’s always a good idea, before you start any project or activity that requires some effort, to take a few moments to visualize what success would look like. There’s no question that this is important before you start the process of creating a successful website. So what would the requirements of your successful website be? Here are the ten requirements I think are most important for your businesses’ successful website:

  • Gets found easily by search engines, especially Google
  • Brings in targeted traffic (your “right people”)
  • Is easy to navigate and search
  • Is “sticky”. Visitors hang around and look at several pages of information
  • Showcases your products/services and evokes interest in them
  • Captures leads, to help you convert visitors to clients
  • Looks professional (design, lack of typos, writing style, no broken links)
  • Has an emotional feel appropriate to your business and you as an entrepreneur
  • Is easily maintained by you, keeping your costs down
  • Generates INCOME for your business Read more

No New Years Resolutions!

Posted on by Karilee in Small Business Marketing 1 Comment

Outcomes, not Resolutions

Your business deserves some marketing attention in the coming year, and this is a great time to think about how you could do things a little differently from last year. If you’re not getting the outcomes you want to see, something needs to change. Doesn’t it?

Insanity: doing the same thing over and over again and expecting different results.

– Albert Einstein

Part of the answer lies in planning your desired outcomes first.

This Isn’t About Goal Setting

Although it feels like it, we’re not talking about goal setting here. We’re certainly not talking about resolutions. In fact, this begins a little closer to a visualization exercise – but what it’s really about is taking back your power to choose. Read more


Testimonials are Powerful Tools

Posted on by Karilee in Small Business Marketing 11 Comments

Testimonials Are Necessary

Testimonials are not only powerful marketing tools, they’re necessary ones. Testimonials are reassuring social proof that your business and your services deliver on their promises.

Gather Ye Rosebuds

Every satisfied client is an opportunity for a new testimonial. Ideally, you want to get those on letterhead at least – letterhead is much more powerful than plain text. Video testimonials are also very powerful, and even short audio clips can help drive your business. A Flip camera (or even your smartphone!) is a great tool for grabbing fast video testimonials. Read more


What I Do For You

Posted on by Karilee in Small Business Marketing 9 Comments

Naomi Dunford of Ittybiz just posted a game about making sure your readers understand your business. Since Naomi’s posting for the second time on this topic, and she’s brilliant at helping tiny businesses get less tiny, let’s play her game. What you need to do is copy the following questions into a document, and then <drumroll> answer them. Then, for big bonus points, make sure your website answers them!

What’s your game? What do you do?

Why do you do it? Do you love it, or do you just have one of those creepy knacks?

Who are your customers? What kind of people would need or want what you offer?

What’s your marketing USP? Why should I buy from you instead of the other losers?

What’s next for you? What’s the big plan? Read more


How To Get UNfollowed On Twitter

Posted on by Karilee in Social Media 9 Comments

Since I was sitting here updating some of my workshop materials for my Social Media and Networking Power Workshop, I thought I’d share some sure-fire techniques for losing the followers you already have on Twitter.

Unrelentingly Try To Sell Junk

This is a sure-fired technique that will drive anyone who actually reads your Twitter stream away. Sure, sell me products you produce, or really use yourself, in extreme moderation. But don’t link-spam me with every affiliate offer you can find out there on Commission Junction or Clickbank. There’s nothing wrong with some of the products sold there, don’t get me wrong. But if your Tweets consist primarily of links to products you know nothing about, I’ll unfollow you in a flash. Ugh.

Post Nothing But Links

You know, I’m grateful for someone who posts a link to a high-quality article in a niche that interests me. Some people do this very well. Then there are those of you who discover how to connect keyword-driven RSS feeds to your Twitter stream, blasting lists of crap at me that you’ve never read. Guess what? It’s possible to tell the difference. Read more


Better Website Client Service

Posted on by Karilee in Website Creation 47 Comments

How’s Your Website Experience?

There’s nothing more frustrating than a website that fails, because our visitor’s expectation is 24/7 service. It’s important that you make sure your site is serving your clients well, and that if it does fail, they’re not at a dead end. Here are three ways to ensure your client’s experience on your site is what it should be.

Fix Your Broken Links

First, make sure your site isn’t littered with broken links. If you’re running WordPress, the Plugin Broken Link Checker makes this easy. It will monitor your site for links that no longer work, and point them out to you for repairs. Remember that a link may appear broken if a site is down temporarily, so don’t rush to fix a broken link that just appeared. If it’s still there in a day or two, get on it! Read more


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