What Screen Resolution Does Your Client See?
Many business owners and bloggers, and even web designers, forget that their viewers may not be seeing their site in the way they expect. Keeping screen resolution in mind really matters, especially if you work on a large monitor as I do.
If your site is unattractive or difficult to navigate for your client or potential client, they’ll leave. Read more
Today’s post is short – but since I had to hunt a bit to find out how to superscript in WordPress, I thought I’d put it here for you. One of my clients needed a trademark symbol displayed frequently on their site. Simple enough, but the WordPress default user interface doesn’t offer that feature. So how would I, for example, display Outcome MarketingTM?
Superscript in WordPress
Simple enough – to display Superscript in WordPress, you just add a < sup > code before the text in your HTML editor, and a < /sup > code after it. I added extra spaces so those codes wouldn’t mess up my text display, so see this image if what I mean isn’t clear:
If you’re a regular reader here, you probably either have a WordPress website, or plan to build one. I’ve made no secret of my belief that at this time, WordPress is simply the best tool for building a website for almost every small business. One of the reasons for that is that WordPress is structured to be easy for search engine robots to navigate. Also, when you create posts and pages, WordPress makes it really easy for you to take the right steps for search engine optimization (SEO).
Search Engine Optimization in Pages
Let’s review some of those steps today, to make sure you’re taking advantage of what WordPress can easily do to help your search engine optimization.
When you create a page in WordPress, the title of the page becomes part of your site navigation – your main menu. This means that it becomes an “anchor text link”, which is a valuable search engine optimization resource. An anchor text link is a link where you click on text and are taken to a webpage. You’re not clicking on the address of the page itself, you’re clicking on text which contains the address. Google and other search engines really like anchor text links, because they help clarify what the page is about.
Marketing Coach <– Example of an anchor text link
http://outcomemarketing.com/marketing-coach <– example of a link with no anchor text Read more
Defining the Successful Website
It’s always a good idea, before you start any project or activity that requires some effort, to take a few moments to visualize what success would look like. There’s no question that this is important before you start the process of creating a successful website. So what would the requirements of your successful website be? Here are the ten requirements I think are most important for your businesses’ successful website:
- Gets found easily by search engines, especially Google
- Brings in targeted traffic (your “right people”)
- Is easy to navigate and search
- Is “sticky”. Visitors hang around and look at several pages of information
- Showcases your products/services and evokes interest in them
- Captures leads, to help you convert visitors to clients
- Looks professional (design, lack of typos, writing style, no broken links)
- Has an emotional feel appropriate to your business and you as an entrepreneur
- Is easily maintained by you, keeping your costs down
- Generates INCOME for your business Read more
Outcomes, not Resolutions
Your business deserves some marketing attention in the coming year, and this is a great time to think about how you could do things a little differently from last year. If you’re not getting the outcomes you want to see, something needs to change. Doesn’t it?
“Insanity: doing the same thing over and over again and expecting different results.“
– Albert Einstein
Part of the answer lies in planning your desired outcomes first.
This Isn’t About Goal Setting
Although it feels like it, we’re not talking about goal setting here. We’re certainly not talking about resolutions. In fact, this begins a little closer to a visualization exercise – but what it’s really about is taking back your power to choose. Read more
Testimonials Are Necessary
Testimonials are not only powerful marketing tools, they’re necessary ones. Testimonials are reassuring social proof that your business and your services deliver on their promises.
Gather Ye Rosebuds
Every satisfied client is an opportunity for a new testimonial. Ideally, you want to get those on letterhead at least – letterhead is much more powerful than plain text. Video testimonials are also very powerful, and even short audio clips can help drive your business. A Flip camera (or even your smartphone!) is a great tool for grabbing fast video testimonials. Read more
Naomi Dunford of Ittybiz just posted a game about making sure your readers understand your business. Since Naomi’s posting for the second time on this topic, and she’s brilliant at helping tiny businesses get less tiny, let’s play her game. What you need to do is copy the following questions into a document, and then <drumroll> answer them. Then, for big bonus points, make sure your website answers them!
What’s your game? What do you do?
Why do you do it? Do you love it, or do you just have one of those creepy knacks?
Who are your customers? What kind of people would need or want what you offer?
What’s your marketing USP? Why should I buy from you instead of the other losers?
What’s next for you? What’s the big plan? Read more
How’s Your Website Experience?
There’s nothing more frustrating than a website that fails, because our visitor’s expectation is 24/7 service. It’s important that you make sure your site is serving your clients well, and that if it does fail, they’re not at a dead end. Here are three ways to ensure your client’s experience on your site is what it should be.
Fix Your Broken Links
First, make sure your site isn’t littered with broken links. If you’re running WordPress, the Plugin Broken Link Checker makes this easy. It will monitor your site for links that no longer work, and point them out to you for repairs. Remember that a link may appear broken if a site is down temporarily, so don’t rush to fix a broken link that just appeared. If it’s still there in a day or two, get on it! Read more