Read a Banned Book This Week
September 24 to October 1 is Banned Books Week, which celebrates the right to read and opposes censorship of books. Read a Banned Book!
Archive | Small Business Marketing
Email Lists: What Have You Done For Me Lately?
Your email list needs to provide compelling value for signing up, staying signed up, and continuing to read every communication you send. The work will pay off.
Selling To People Who Want To Buy
You’d think it would be easy to find out where to shop for a commonly used product that retails for over $300 in a city of over two million people, right? But so many businesses are failing at moving their marketing into the current century…
Marketing Lessons from Dusty Boxes
Sorting through business papers from before there WAS an internet brings some useful perspective. We’ve come a long way, baby! Yet some marketing fundamentals don’t change.
Facebook Deals for Retail Business
If you have a local, “bricks and mortar” retail business, you may occasionally curse the competition the web has brought – but Facebook Deals (and its competitor, Google Offers) can actually help you bring in more traffic, more new clients. With no advertising cost!
No New Years Resolutions!
It’s time to drop new year’s resolutions, and even goal setting, and try something a little different. Here’s a guide to setting outcomes for 2011, to bring prosperity and satisfaction to your business.
Testimonials are Powerful Tools
Testimonials are powerful marketing tools. They provide essential social proof that your business is a legitimate, safe place to do business. Learn some tips and discover a new WordPress Plugin to make your testimonials more effective.
What I Do For You
The name of this game is making sure your readers understand your business, and what you can do for them. How well does your website do that? Take the test!
Menopause for Business?
This seems to be one of those chaotic times of the year when little gets done and focus is hard to come by. Let’s get the kids back to school, say goodbye to summer, and figure out what our next goal for our businesses will be.
Why Word Of Mouth Isn’t Enough
There isn’t one magic method to find clients – it’s the synergy among several methods that really gets results. Make sure your marketing strategies work together to help you find clients.
