Small Business Marketing Archives - Outcome Marketing Coaching, Consulting & Training

Shared Hosting and IP-Based Spam Lists


Shared hosting is inexpensive for small companies starting out on the web, but it has its risks and downsides. Getting blacklisted can be very bad for Read more

A Friday Story, and Blocking Spam


Have you heard the Friday Story? It's about what happens when you consistently give something for free - and every business owner needs to think about it. We talk about blocking spam Read more

Article Keyword Research - Going Where The Traffic Is


Do your Article Keyword Research before you start writing blog posts, and your website traffic will improve fast. It's fast, easy, and it pays Read more

WordPress - Disable Comments


If you find yourself frustrated by spam and searching for wordpress disable comments or turn off comments wordpress, we're happy to help. The Quick Answer To How To Disable Comments In WordPress Log in and go to Settings, Discussion. Uncheck "Allow people Read more

Content Getting Copied? Get Tynt


Imitation, they say, is the sincerest form of flattery. However, if you work hard at creating great original web content, it can be annoying to find that it's being duplicated on other websites. But what if you could turn Read more

How to Get Unlimited Article Ideas


Discover a handy list of ways to get article ideas, and one almost-magic technique for getting a relevant list of article ideas your prospective readers will Read more

A Friday Story, and Blocking Spam

Posted on by Karilee in Small Business Marketing Leave a comment

Blocking SpamOne of my clients contacted me because the website I built her has recently been overwhelmed with spam comments. While this isn’t entirely a bad problem to have, as it indicates that your site is getting found, it’s certainly annoying and time-consuming until you find an effective way of blocking spam. Read more



Read a Banned Book This Week

Posted on by Karilee in Small Business Marketing 3 Comments

It’s Banned Books Week

Gone with the Wind coverSeptember 24 to October 1 is Banned Books Week, which celebrates the right to read and opposes censorship of books.

Many of My Clients Are Authors

Why do I care? Well, I love reading, I live with thousands of books, I care about your right to read what you choose, and learn what you choose. I’m entertained and educated by books, including books that others have attempted to ban.

I read banned books.

To keep it relevant here, however, a significant number of my marketing and website clients are authors. Read more


Email Lists: What Have You Done For Me Lately?

Posted on by Karilee in Small Business Marketing 2 Comments

I’m sure if you’ve been around the internet marketing community at all, you’ve heard the phrase “it’s all in the list”. While this site isn’t aimed at that market precisely, we’ll take lessons that work, from wherever they appear.

Stay In Touch With Clients

Those of us who run “real” businesses and have face-to-face interactions with our clients also need a list. Partly because the lines are blurring. “Real” businesses can often benefit from adding web-based products to their offerings, for example.

It’s Not Enough To Tell Them To Sign Up

As always, it’s not enough to tell them to give you their email. You need to tell them why – WIIFM – What’s In It For Them. You need a bonus, sometimes called a “freemium” or “ethical bribe”, to entice your reader to part with their email. You need to sell the benefits of giving you their email address, so they act right now. Read more


Selling To People Who Want To Buy

Posted on by Karilee in Small Business Marketing 1 Comment

So You Sell Stuff…

You sell products.  Or services. And you’d like to sell more, to people who want to buy them. Seems like you’d want to let them know what you sell, particularly in the place that most buyers look first.

Start With Search. Most Buyers Do.

Electric_lawn_mower

Image via Wikipedia

Imagine the perspective of a potential customer, who wants to buy a product or service. If you wanted to buy a product or service, and you didn’t know where to get it, you’d probably start with a web search. Go do one. Notice what you type in as you search. Is it a brand you’re looking for? Is it a phrase describing benefits? Do a local search if that’s appropriate. See if you can find three companies that offer it on the first page of Google (or your favorite search engine).

“Huh?”, you say. “Of course I can!” But for many items purchased regularly, even those that cost hundreds of dollars, you’ll still struggle to find a seller who wants your money.

For example, let’s say I want to buy a lawn mower, and I don’t know what brand. I could search for lawn mower vancouver. Read more


Marketing Lessons from Dusty Boxes

Posted on by Karilee in Small Business Marketing 3 Comments

Change Is Good

This week, I’m tangibly aware of change.

You see, I’m preparing to move, and that means finally sorting through dozens of boxes of business materials and software to extract the 5-10% worth keeping. Some of these boxes have been in storage for years, but I don’t feel I can just toss them, since there are a few bits I want to preserve. Read more


Facebook Deals for Retail Business

Posted on by Karilee in Small Business Marketing 1 Comment

Facebook Deals – New Marketing for Local Business

If you have a local, “bricks and mortar” retail business, you may occasionally curse the competition the web has brought – but Facebook Deals can actually help you bring in more traffic, more new clients to your shop, restaurant, or entertainment venue. And it’s free, for now.

How Facebook Deals Works

As Facebook Director of Local Products Emily White explains in the video, the concept is simple. You can check your iPhone or Android mobile phone, and see a list of nearby retailers, restaurants, or entertainment venues. If a retailer is offering a Deal, you’ll see a yellow square, and can check out that deal instantly. You might find out that your favorite coffee shop is offering a free muffin with the purchase of a coffee, or that an item you’ve been thinking of purchasing is discounted. Read more


No New Years Resolutions!

Posted on by Karilee in Small Business Marketing 1 Comment

Outcomes, not Resolutions

Your business deserves some marketing attention in the coming year, and this is a great time to think about how you could do things a little differently from last year. If you’re not getting the outcomes you want to see, something needs to change. Doesn’t it?

Insanity: doing the same thing over and over again and expecting different results.

– Albert Einstein

Part of the answer lies in planning your desired outcomes first.

This Isn’t About Goal Setting

Although it feels like it, we’re not talking about goal setting here. We’re certainly not talking about resolutions. In fact, this begins a little closer to a visualization exercise – but what it’s really about is taking back your power to choose. Read more


Testimonials are Powerful Tools

Posted on by Karilee in Small Business Marketing 11 Comments

Testimonials Are Necessary

Testimonials are not only powerful marketing tools, they’re necessary ones. Testimonials are reassuring social proof that your business and your services deliver on their promises.

Gather Ye Rosebuds

Every satisfied client is an opportunity for a new testimonial. Ideally, you want to get those on letterhead at least – letterhead is much more powerful than plain text. Video testimonials are also very powerful, and even short audio clips can help drive your business. A Flip camera (or even your smartphone!) is a great tool for grabbing fast video testimonials. Read more


What I Do For You

Posted on by Karilee in Small Business Marketing 9 Comments

Naomi Dunford of Ittybiz just posted a game about making sure your readers understand your business. Since Naomi’s posting for the second time on this topic, and she’s brilliant at helping tiny businesses get less tiny, let’s play her game. What you need to do is copy the following questions into a document, and then <drumroll> answer them. Then, for big bonus points, make sure your website answers them!

What’s your game? What do you do?

Why do you do it? Do you love it, or do you just have one of those creepy knacks?

Who are your customers? What kind of people would need or want what you offer?

What’s your marketing USP? Why should I buy from you instead of the other losers?

What’s next for you? What’s the big plan? Read more


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