Contrasts in Marketing

I’ve been talking to various people today, and I wanted to point out the huge contrast between a couple of them. First, let’s talk about one of the calls I tried to make, from contacts I made at a business mixer this week. I picked up a copy of my card (yes, this person had no card), with a name and number scrawled on the back, and it went to voicemail.

Except it didn’t.

The message was “this customer has not yet initiated their voicemail service. When you speak to this customer, please remind them that they need to configure their voicemail.”

Wow. There’s a marketing impression.

Now, I know stuff happens. There’s probably no marketing sin that I haven’t committed at some time, I’ve just learned better in some cases. It’s easy to overlook details, but having your voicemail set up is a good basic to get out of the way. If you haven’t already grabbed it, the free Small Business Marketing Self-Assessment does remind you to check that you have a clear phone message (or phone reception) set up. Plus over 40 other things to check.

Now here’s the contrast. I email and phone Earl, who’s managed to give me not one but TWO of his business cards at the same mixer (good job, Earl!). Earl would like to hone his marketing presentations, so he’s offering to present to my Weekly Marketing small business marketing groups. Now Earl is a professional, and he knows that I’m going to be cautious about who offers information to my customers, so he offers up a sample video of himself teaching the topics my clients need to learn – Internet Marketing on a Budget. Earl talks about building traffic, taking action, and the sales funnel. Earl’s presentation is really good, so I’m sharing it with you.

“If your website is a giant, glorified brochure, or worse yet a giant, glorified business card, it’s time to change it.”

– Earl Flormata
www.eflormata.com
www.buddhaboard.com

MSA 2011 Earl Flormata Proposal by Buddha Board. from Earl Flormata on Vimeo.

There’s a huge difference in the preparation level of these two entrepreneurs. Which would you rather do business with?

About the author

Karilee

I'm a big fan of entrepreneurship. Most of my learning, teaching and business is focused on effectively creating "freedom businesses" that allow you to focus on your strengths, and bring what you're really good at to the world - profitably. My clients are looking for more of the right customers - and I show them how to make that happen. I help them develop their web presence through their website, SEO, social media and other marketing tactics.

Posted on by Karilee in Small Business Marketing

15 Responses to Contrasts in Marketing

  1. Earl Flormata

    Hi Karilee,

    I’m honored! – Thanks so much for sharing my info, (and for the link love). It was a pleasure speaking with you earlier, and I hope we find some synergies to work together. If anyone would like to connect – you should consider getting the world’s first digital business card. Check mine out at http://eflo.tel

     
    • admin

      My pleasure, Earl. It was a pleasure talking to you too… as you can see by the fact that you inspired a blog post!

       
  2. Bryan Bellerdine

    This is a great post about marketing. I’m a student just trying to learn more about this industry and I really enjoyed your post. Keep up the great job!

     
    • admin

      Thanks, Bryan. I’m glad you enjoyed the post.

       
  3. Randal Kupstas

    Thanks, appreciate it.

     
  4. Elton Craton

    The thing I like about internet marketing is simply the freedom you are able to get from it, all you need to do is do a little hard work and some application of skills.

     
    • Karilee
      Twitter: KarileeO

      @Elton Craton, I think any marketing is ultimately about freedom – schedule freedom, freedom from want, and even location freedom are all available to the business person who masters marketing. I’d agree that internet marketing can be a great route to getting control of your own time for some people.

       
  5. Karilee
    Twitter: KarileeO
     
  6. Jimmy Darakjian

    Where can I download good enough theme for WP? There are very nice themes, but very inconvenient in settings. I have installed recent versions of Crackatoa, Businezz, Red Steel, DesignPile, also I installed also Heatmap – simple, but optimized for adsense. Rarely I can see something convenient but good in settings.

     
    • Karilee
      Twitter: KarileeO

      @Jimmy Darakjian, it really takes a bit of time to find one that gives you the look you want as well as a good featureset. This blog is run on a free theme from WooThemes. It seems very well designed.

       
  7. Kris Arant

    Merci pour toutes ces infos, merci pour votre post de blog. Votre blog est d’ailleurs très bien fait.

     
  8. Mathew Myers

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  9. Farrah Goes

    That’s just good info

     
  10. Cloonn

    Awesome Post. I add this Post to my bookmarks.

     

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