What I Do For You

Naomi Dunford of Ittybiz just posted a game about making sure your readers understand your business. Since Naomi’s posting for the second time on this topic, and she’s brilliant at helping tiny businesses get less tiny, let’s play her game. What you need to do is copy the following questions into a document, and then <drumroll> answer them. Then, for big bonus points, make sure your website answers them!

What’s your game? What do you do?

Why do you do it? Do you love it, or do you just have one of those creepy knacks?

Who are your customers? What kind of people would need or want what you offer?

What’s your marketing USP? Why should I buy from you instead of the other losers?

What’s next for you? What’s the big plan?

This is timely for me because I was just trying to figure out how to tell a new acquaintance that his website doesn’t do any of this, and it’s hurting his business. Diplomatically. Maybe I can just get him over here…

Anyhow, I digress. It’s been quite some time since I first did this exercise, when I found Naomi’s original post. Time to give it a fresh look.

What’s your game? What do you do?

My business is to get more business for your business.

I do this by teaching web marketing workshops, running small business mastermind sessions, and doing private coaching. I teach my clients how to build a Google-worthy website with WordPress, consistently use fast strategies to build web traffic, and improve their web presence with social media. I make sure they know how to turn those efforts into sales, and repeat sales.

I’m the #1 person whose number you want to have when you hit a scary technical hiccup, because I’m a geek who listens and can calm you down and help you fix it.

Why do you do it? Do you love it, or do you just have one of those creepy knacks?

Keep Calm and Market

I spent too much of the early part of my life afraid and feeling helpless, so I love sharing skills that let people overcome fear and be more free and independent.

And yeah, I have a creepy knack – I’ve seriously had dozens of people tell me I help them stay calm. I can really take the fear out of this technology stuff and calm people down who are scared that they can’t do it. That lets me empower people to learn to do it themselves and get great results.

Who are your customers? What kind of people would need or want what you offer?

I help small business owners who get stopped by marketing, especially the technology side of it. Because if you freeze like a bunny in headlights and end up taking no action, you build no business. And get squished.

Many of my clients are “helpers” of some kind or another, such as coaches, trainers, speakers, healers, authors or consultants. They don’t know a lot about marketing or technology, but can’t afford to spend too much paying others to do this stuff for them.

What’s your marketing USP? Why should I buy from you instead of the other losers?

I really, really, know how to teach, and have lots of experience as a trainer. I can take complicated stuff and make it simple. Not “easy”, I can’t take the work out of work, but I can give you step-by-step instructions that you can trust will help you get the job done.

What’s next for you? What’s the big plan?

When I launched, I focused on offering my marketing workshops in my local market. The next step will be to package some of my marketing technology training for the web, so that I can serve a larger market. The big plan involves a book, and broadening out what I offer to include training on how to get out of your own way. Like so many of you, I want to change lives and make a difference.

Image Credit: Richard Drdul

About the author


I'm a big fan of entrepreneurship. Most of my learning, teaching and business is focused on effectively creating "freedom businesses" that allow you to focus on your strengths, and bring what you're really good at to the world - profitably. My clients are looking for more of the right customers - and I show them how to make that happen. I help them develop their web presence through their website, SEO, social media and other marketing tactics.

Posted on by Karilee in Small Business Marketing

9 Responses to What I Do For You

  1. Mahsa

    Thanks for the great training.

  2. Toni Baldomero

    Your website is certainly full of remarkable information and facts and also is actually extremely enjoyable to read through.Properly carried out:)

  3. Melanie Helt

    Well done This was a excellent piece of writing. Do go on as you are. I shall be eagerly waiting.

  4. Janelle Zohn

    Whats your theme ? Premium or free ? Its very good.

    • Karilee
      Twitter: KarileeO

      @Janelle Zohn, It’s the free Mainstream Theme from WooThemes. It’s been easy to use and an excellent example of a free theme.

  5. Karilee
    Twitter: KarileeO

    @Mahsa, you are most welcome. It’s a pleasure to be your trainer – you pick these skills up quickly.

  6. Tia Gray

    web marketing would be the next trend in advertising. there are millions of potential costumers on the internet ~`-

  7. Ryann Lavelett

    Its very informative and interesting article.all the points are very useful. Simple but very effective writing. Thanks for sharing such a nice post.

  8. TracyAnn0312

    marketing has a very great influence in our society nowadays that is why we must be thankful to have it. The training you have shared can help many people in order to attain their success. Thank you!
    TracyAnn0312 recently posted..glock accessoriesMy Profile


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