article keyword research Archives - Outcome Marketing Coaching, Consulting & Training

Shared Hosting and IP-Based Spam Lists


Shared hosting is inexpensive for small companies starting out on the web, but it has its risks and downsides. Getting blacklisted can be very bad for Read more

A Friday Story, and Blocking Spam


Have you heard the Friday Story? It's about what happens when you consistently give something for free - and every business owner needs to think about it. We talk about blocking spam Read more

Article Keyword Research - Going Where The Traffic Is


Do your Article Keyword Research before you start writing blog posts, and your website traffic will improve fast. It's fast, easy, and it pays Read more

WordPress - Disable Comments


If you find yourself frustrated by spam and searching for wordpress disable comments or turn off comments wordpress, we're happy to help. The Quick Answer To How To Disable Comments In WordPress Log in and go to Settings, Discussion. Uncheck "Allow people Read more

Content Getting Copied? Get Tynt


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How to Get Unlimited Article Ideas


Discover a handy list of ways to get article ideas, and one almost-magic technique for getting a relevant list of article ideas your prospective readers will Read more

Article Keyword Research – Going Where The Traffic Is

Posted on by Karilee in Website Traffic Building 7 Comments

Recently I was doing article keyword research and I spotted an almost perfect long tail keyword in my niche. It’s related to an annoying problem everyone who runs a WordPress website or does web design encounters – comment spam.

What caught my eye was 1900 searches per month in the US, and 5400 globally. And, importantly, zero competition. Yep, not one article out there actually focused on this keyword phrase.

Article Keyword Research

You see, I’d just been looking at my Google Analytics, figuring out where traffic was coming from. I was focusing particularly on keywords, and the lesson was clear that people are looking for what they want, not what I think they want! Some of my greatest sources of traffic were obscure (but relevant) keywords with little or no competition.

The Easiest Way to Improve Your Website Traffic For Free

In short, as I was reminded of a very fundamental rule of web development: Do your article keyword research before you chose what to write about!

I Began With A Wildcard Topic Search

The first step in article keyword research is to come up with an idea to test. As I mentioned in How to Get Unlimited Article Ideas, I really like the Keyword Researcher tool. If you want to try it out, be sure to use Google Chrome, as it doesn’t run in other browsers.

I searched for How to * in wordpress. The asterisk is a wildcard, and the tool substitutes for the wildcard to create a list of long tail keyword phrases that have been searched for. I had about 145 results. Since Keyword Researcher doesn’t give me traffic numbers, it was time to move to another tool.

Then I Checked Traffic and Competition

Article Keyword Research Pays OffStep two in my article keyword research was to check these keywords for traffic and competition in the Google Adwords Keyword Tool. By the way, you can only check up to 100 phrases at a time, unless you create an Adwords account and log in.

I noticed that there were a bunch of related long tail keywords, and they had some of the best numbers… although they were still very low, ranging from 16 to 360 local searches per month. Obviously there was demand for information on this topic, and the competition numbers were low.

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However, when I looked beyond my Search Terms and into the Keyword Ideas adwords generated, I noticed the “wordpress disable comments” phrase you can see in the image above. Now those traffic numbers are excellent, with no competition! I decided to use some of the other related keyword phrases in the article, as well.

Finally, I Wrote my Article

Of course I used proper SEO copywriting techniques to ensure that my writing effort won’t be wasted. A few weeks after I publish it, I can be confident of regular traffic. In fact, if I rank #1 for the keyword phrase, which I expect to, I should get about 42% of the traffic… that’s an extra 798 US visitors per month (2268 globally), that I can assist, and who will learn that I’m accurate, helpful, and knowledgeable about WordPress.

I”m not suggesting that you’ll want to do article keyword research for everything you write, but if even half your blog posts and articles were created this way, many more people would benefit from your writing. And, of course, if the articles are on your website, you’ll see improved traffic.

What’s A Blog Post or Article Worth?

Is Article Keyword Research Really Worth $2400 Per Post?

Well, if you write useful, timeless content that appeals to your target audience, it can be worth quite a bit over the lifetime of your business website. Steve Pavlina wrote an article back in 2006, estimating the lifetime value of each article he writes on his personal growth website at $2400. Does that help you feel a bit more motivated about article keyword research?


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