Some other classics include not having enough cash flow to support us as our businesses launch; being overly optimistic in predicting revenues; failing to set up a systemic customer acquisition strategy; doing our bookkeeping in a shoebox; not taking the time to set up an adequate customer relationship management database; failing to delegate work that can be done by others… Read more
Testimonials Are Necessary
Testimonials are not only powerful marketing tools, they’re necessary ones. Testimonials are reassuring social proof that your business and your services deliver on their promises.
Gather Ye Rosebuds
Every satisfied client is an opportunity for a new testimonial. Ideally, you want to get those on letterhead at least – letterhead is much more powerful than plain text. Video testimonials are also very powerful, and even short audio clips can help drive your business. A Flip camera (or even your smartphone!) is a great tool for grabbing fast video testimonials. Read more
Naomi Dunford of Ittybiz just posted a game about making sure your readers understand your business. Since Naomi’s posting for the second time on this topic, and she’s brilliant at helping tiny businesses get less tiny, let’s play her game. What you need to do is copy the following questions into a document, and then <drumroll> answer them. Then, for big bonus points, make sure your website answers them!
What’s your game? What do you do?
Why do you do it? Do you love it, or do you just have one of those creepy knacks?
Who are your customers? What kind of people would need or want what you offer?
What’s your marketing USP? Why should I buy from you instead of the other losers?
What’s next for you? What’s the big plan? Read more