I’m sure if you’ve been around the internet marketing community at all, you’ve heard the phrase “it’s all in the list”. While this site isn’t aimed at that market precisely, we’ll take lessons that work, from wherever they appear.
Stay In Touch With Clients
Those of us who run “real” businesses and have face-to-face interactions with our clients also need a list. Partly because the lines are blurring. “Real” businesses can often benefit from adding web-based products to their offerings, for example.
It’s Not Enough To Tell Them To Sign Up
As always, it’s not enough to tell them to give you their email. You need to tell them why – WIIFM – What’s In It For Them. You need a bonus, sometimes called a “freemium” or “ethical bribe”, to entice your reader to part with their email. You need to sell the benefits of giving you their email address, so they act right now. Read more
The World’s Greatest Car Salesman
I just read a story about Joe Girard, known as the world’s greatest car salesman. He was the only salesman to be inducted into the Automotive Hall of fame – for selling 13,001 cars in one year!
Joe started his working career at 9, shining shoes during the great depression. He was an abused child, living in a Detroit ghetto, but he rose to become unparalleled at his chosen career, selling automobiles. His sales secret was pretty simple, too. It wasn’t high pressure sales tactics or manipulative closes. He simply never let a customer forget him, and most of his customers were repeat buyers. Many of them started as referrals. His “secret” was consistent marketing. Read more
Consistent Marketing a Bite at a Time
Consistent marketing is the magic behind our Outcome-Focused Weekly Marketing Programs. When the actions necessary to promote your small business, build your reputation, and develop a stream of prospective clients are broken down into bite-sized pieces, they don’t look so overwhelming.
For example, most businesses benefit from having a testimonials book for sales presentations. Gathering those testimonials together may seem like an overwhelming challenge, but if you gather just one or two per week, at the end of the year your book contains 50 to 100 testimonials. That’s the power of consistent marketing.
Building Your List is Essential
Building your mailing list is an essential part of marketing, and the number one thing that most entrepreneurs regret failing to do immediately when they launched. Read more