building traffic - Outcome Marketing Coaching, Consulting & Training

4 Proven Online Marketing Strategies to Grow Your Business


Building it is not enough - if you want business to arrive, you'll need some proven online marketing strategies to drive it. Here are four to start Read more

4 Simple Ways to Increase Leads On Your WordPress Website


If you want to increase leads on your WordPress website, there's some work involved, but it will repay you with increased rankings on Google, which means increased visits and revenues Read more

Shared Hosting and IP-Based Spam Lists


Shared hosting is inexpensive for small companies starting out on the web, but it has its risks and downsides. Getting blacklisted can be very bad for Read more

A Friday Story, and Blocking Spam


Have you heard the Friday Story? It's about what happens when you consistently give something for free - and every business owner needs to think about it. We talk about blocking spam Read more

Article Keyword Research - Going Where The Traffic Is


Do your Article Keyword Research before you start writing blog posts, and your website traffic will improve fast. It's fast, easy, and it pays Read more

WordPress - Disable Comments


If you find yourself frustrated by spam and searching for wordpress disable comments or turn off comments wordpress, we're happy to help. The Quick Answer To How To Disable Comments In WordPress Log in and go to Settings, Discussion. Uncheck "Allow people Read more

4 Proven Online Marketing Strategies to Grow Your Business

Posted on by Karilee in Small Business Marketing Leave a comment

If you just launched your first eCommerce site, complete with products that you’re almost 100% sure people will want to buy, you may find yourself wondering why you’re getting very little activity — next to no sales. That’s where some proven online marketing strategies can come in handy, so keep reading.

In today’s internet-crazed world, people are finding that building a website, especially an online store, is super simple to do. After all, there are plenty of free resources available filled with tutorials on how to set up a website. And most hosting companies will get you started with a powerful content management system like WordPress when you sign up for their hosting services, all without having to lift a finger.

But the problem is, once your site is up and running, you have to take a proactive approach to driving traffic to your site if you want to convert people into customers. If you’re completely lost when it comes to online marketing strategies (in other words, getting people to notice that you exist), it’s a great idea to invest in some specialized online marketing coaching.

In the meantime, check out these 3 great marketing strategies that you can implement no matter how experienced you are in online marketing and promoting your eCommerce store.

1. Focus on Killer Content

It’s not enough to upload a ton of products to your online shop and hope that people will visit and buy. In fact, 92% of people that come to your eCommerce site the first time aren’t there to buy anything. The trick is to get them engaged enough so that if by chance they do leave, they come back in the future and finalize a purchase.

One of the best ways to drive traffic to your website, keep people engaged, and convince potential customers that you have something of value for them (besides the products you’re selling) is to publish consistent blog content. Luckily, eCommerce platforms like Shopify have built-in blogging platforms so you can write informative, entertaining, helpful and original content for your site visitors to read when they visit. There’s a real bonus with choosing content as one of your online marketing strategies: if you write the right content, it’s evergreen, bringing new business to your website every month.

And if you’ve started a Shopify dropshipping business, rather than a traditional online shop, you’ll have plenty of time to create killer content for customers. After all, with drop shipping, all you need to worry about is branding your business, setting competitive prices, and making money. Your suppliers handle everything else from inventory to storage to shipping products to customers.

Do you need help coming up with content ideas?

Check out the awesome Answer the Public tool. Just input a keyword that relates to your eCommerce shop and see what real people on Google are asking.

Answer the Public Keyword Ideas

In the example above, we entered the keyword “coffee maker.” From there we found content ideas such as:

  • Which coffee maker is the best?
  • How to clean a coffee maker?
  • Why coffee maker is not working?
  • Which coffee maker to buy for camping?

If you sell coffee makers (and related products), these are the types of questions your customers are actually asking in Google searches and are perfect blog content ideas.

2. Build a Social Media Presence

Posting on a social media platform like Twitter once a day isn’t going to be enough to get word out that you’re a budding business seeking new customers in the overly competitive online world. In fact, each social media platform there is, from Facebook to LinkedIn, to Instagram and Pinterest, all work differently depending on the industry you’re in.

That said, building a strong social media presence on the platforms your target audience is most likely to frequent is essential to driving traffic and sales.

To start, create a plan that involves deciding what your overall social media goals are. Do you want to increase brand awareness, secure higher quality sales, improve your ROI, or just establish yourself in your niche?

Next, research your social media audience to make sure you’re focusing on the right platforms from the start. For example, LinkedIn is mostly used for B2B businesses.

Social Media on LinkedIn

If you sell high-fashion shoes, chances are your target audience won’t be found scrolling through LinkedIn every day. So, don’t waste your time posting there a lot, if at all. Instead, focus on making the web work for you when it comes to social media by posting relevant content on platforms you know your target audience will see.

Next, follow these best practices to spread awareness about your online business on various social media channels:

  • Share user-generated content on your social media accounts as social proof that there are satisfied customers already buying from you (this generates more interest in your brand)
  • Create a social calendar using a tool like Buffer or CoSchedule to make sure you’re posting on a regular basis, at ideal engagement times, and with enough variety to attract different kinds of people
  • Run social media contests with product or service giveaways to get new people interested in what you’re selling (or encourage existing customers to help spread the word about your brand in exchange for credit to your shop)

 

Lastly, you can use a free tool like Phlanx to research potential influencers or celebrities that you might want to work with to help you expose your brand to a broader audience.

Celebrity Brand Exposure

This tool shows you not only how many followers someone has, but how engaged their audience is. The more user engagement, the more traffic you can expect to come your way when they endorse your brand.

3. Segment Email Campaigns

Email campaigns are one of the easiest and most cost-effective ways to get people at all stages of the buying process to engage with your brand and convert.

Once you’ve created a sizeable email list, consider segmenting your subscribers so you can send the right emails to the right people at the right time. It’s estimated that 77% of your email marketing ROI will come from targeted, segmented, and triggered email campaigns.

Think about it. If all you do is send email blasts to your entire list, most of the content in your campaigns won’t be relevant. Would you send a cross-sell campaign to someone that has never made a purchase?

The answer is no. You’d send a welcome email for subscribing and a campaign that includes links to your blog, a discount coupon for first-time buyers, and a CTA button that goes straight to your shop.

If you use MailChimp as your email service provider, you can easily segment your email list according to:

  • Where people are in the sales funnel
  • How often people make purchases from your online store
  • Based on people’s activity (such as email opens, clickthroughs, and site engagement)
  • Whether someone subscribed in exchange for a lead magnet such as a coupon, eBook, or another incentive
  • Demographics such as age, location, gender, and buyer persona
  • Purchase interests, which may have been collected when filling out the signup form
  • And much more

 

Email Campaigns

Notice how there are various pre-designed campaigns to choose from already in MailChimp? This makes separating your email list and sending campaigns a lot easier. And, when you do it this way, you’ll see an increase in user engagement, social sharing, sales, and site visits, which is the overall goal of online marketing.

4. Initiate Solid Market Research

There was once a time when only big companies could afford market studies. But given the rapid advances of the eCommerce landscape, small businesses can now use market research to steer business growth as well.

Even entrepreneurs who are “just” selling products online from home can easily launch a research initiative for a successful marketing campaign.

You have to use this to your advantage. The information you have right at your fingertips can impact your business more than you think. Keyword research and website analytics are some of the most popular techniques of gathering information about your business.

However, you have to remember that at the heart of all research is understanding your audience. Your customers have a great impact on how you should move forward with marketing, product development, and possible business expansion. Focus on collecting customer-centric information that will help you know and serve them better.

Final Thoughts

Having an online shop is an exciting time, especially when you think about the revenue you can generate. But not having an online marketing plan to let people know your business is up and running and has what they want is a big mistake.

If you want to make sure your business is receiving the recognition, traffic, and conversions it deserves, take the time to implement online marketing strategies like the ones above.

You’ll find that with a little hard work and a few online marketing strategies, people will become interested in what you have to offer, come to your site, and buy your stuff.


3 Ways to Market in Under 10 Minutes

Posted on by Karilee in Weekly Marketing Tips 13 Comments

Are You REALLY Marketing Enough?

The first challenge for my clients in our Weekly Marketing Mastermind Group Coaching is to realize what they’re really getting done in terms of their small business marketing. Action matters, not plans. Most people underestimate what they can accomplish in the long term and overestimate what they can do in the short term. Here are two questions to get you started:

  • How much time do you spend on marketing in your business, on average, every day?
  • How much time do you think your business needs you to spend on marketing every day?

A Tiny Marketing Action Has Big Impact Over Time

Marketing Actions - Like Water on Rock

 

Over time, taking a very small marketing action consistently will add up. Creating the habit of taking action on your marketing every day is of huge benefit to growing your business.

Think of water wearing away rock – a drip system of tiny actions can add hugely to your marketing impact over time. Read more


How to Add a Tweet Button to WordPress

Posted on by Karilee in WordPress Tips 1 Comment

What Is the Tweet Button?

Recently, Twitter released an official “Tweet” button. You can read more about it in jeffbullas.com’s excellent post, or watch the video:

Read more


Why Word Of Mouth Isn’t Enough

Posted on by Karilee in Small Business Marketing 28 Comments

Where Do You Find Clients?

Find ClientsThere’s a poll up at Freelance Switch, asking Where Do You Find Your Clients? It’s a great question, but the challenge with any poll is that the responses are taken out of context. The poll allows you to choose from the following seven responses about where you find clients:

  • Local Business
  • Professional Website
  • Word of Mouth
  • Cold Calling
  • Pay Per Click ads (Google, Facebook, etc)
  • Social Media (Twitter, Facebook, etc)
  • Off-Line Networking Events Read more


Contrasts in Marketing

Posted on by Karilee in Small Business Marketing 15 Comments

I’ve been talking to various people today, and I wanted to point out the huge contrast between a couple of them. First, let’s talk about one of the calls I tried to make, from contacts I made at a business mixer this week. I picked up a copy of my card (yes, this person had no card), with a name and number scrawled on the back, and it went to voicemail.

Except it didn’t.

The message was “this customer has not yet initiated their voicemail service. When you speak to this customer, please remind them that they need to configure their voicemail.”

Wow. There’s a marketing impression.

Now, I know stuff happens. There’s probably no marketing sin that I haven’t committed at some time, I’ve just learned better in some cases. It’s easy to overlook details, but having your voicemail set up is a good basic to get out of the way. If you haven’t already grabbed it, the free Small Business Marketing Self-Assessment does remind you to check that you have a clear phone message (or phone reception) set up. Plus over 40 other things to check. Read more


Get 5 Special Bonuses Including Your Free Small Business Marketing Self-Assessment!
Project Supremacy V3