building traffic Archives - Outcome Marketing Coaching, Consulting & Training

Shared Hosting and IP-Based Spam Lists


Shared hosting is inexpensive for small companies starting out on the web, but it has its risks and downsides. Getting blacklisted can be very bad for Read more

A Friday Story, and Blocking Spam


Have you heard the Friday Story? It's about what happens when you consistently give something for free - and every business owner needs to think about it. We talk about blocking spam Read more

Article Keyword Research - Going Where The Traffic Is


Do your Article Keyword Research before you start writing blog posts, and your website traffic will improve fast. It's fast, easy, and it pays Read more

WordPress - Disable Comments


If you find yourself frustrated by spam and searching for wordpress disable comments or turn off comments wordpress, we're happy to help. The Quick Answer To How To Disable Comments In WordPress Log in and go to Settings, Discussion. Uncheck "Allow people Read more

Content Getting Copied? Get Tynt


Imitation, they say, is the sincerest form of flattery. However, if you work hard at creating great original web content, it can be annoying to find that it's being duplicated on other websites. But what if you could turn Read more

How to Get Unlimited Article Ideas


Discover a handy list of ways to get article ideas, and one almost-magic technique for getting a relevant list of article ideas your prospective readers will Read more

3 Ways to Market in Under 10 Minutes

Posted on by Karilee in Weekly Marketing Tips 13 Comments

Are You REALLY Marketing Enough?

The first challenge for my clients in our Weekly Marketing Mastermind Group Coaching is to realize what they’re really getting done in terms of their small business marketing. Action matters, not plans. Most people underestimate what they can accomplish in the long term and overestimate what they can do in the short term. Here are two questions to get you started:

  • How much time do you spend on marketing in your business, on average, every day?
  • How much time do you think your business needs you to spend on marketing every day?

A Tiny Marketing Action Has Big Impact Over Time

Marketing Actions - Like Water on Rock

 

Over time, taking a very small marketing action consistently will add up. Creating the habit of taking action on your marketing every day is of huge benefit to growing your business.

Think of water wearing away rock – a drip system of tiny actions can add hugely to your marketing impact over time. Read more


How to Add a Tweet Button to WordPress

Posted on by Karilee in WordPress Tips 1 Comment

What Is the Tweet Button?

Recently, Twitter released an official “Tweet” button. You can read more about it in jeffbullas.com’s excellent post, or watch the video:

Read more


Why Word Of Mouth Isn’t Enough

Posted on by Karilee in Small Business Marketing 28 Comments

Where Do You Find Clients?

Find ClientsThere’s a poll up at Freelance Switch, asking Where Do You Find Your Clients? It’s a great question, but the challenge with any poll is that the responses are taken out of context. The poll allows you to choose from the following seven responses about where you find clients:

  • Local Business
  • Professional Website
  • Word of Mouth
  • Cold Calling
  • Pay Per Click ads (Google, Facebook, etc)
  • Social Media (Twitter, Facebook, etc)
  • Off-Line Networking Events Read more

Contrasts in Marketing

Posted on by Karilee in Small Business Marketing 15 Comments

I’ve been talking to various people today, and I wanted to point out the huge contrast between a couple of them. First, let’s talk about one of the calls I tried to make, from contacts I made at a business mixer this week. I picked up a copy of my card (yes, this person had no card), with a name and number scrawled on the back, and it went to voicemail.

Except it didn’t.

The message was “this customer has not yet initiated their voicemail service. When you speak to this customer, please remind them that they need to configure their voicemail.”

Wow. There’s a marketing impression.

Now, I know stuff happens. There’s probably no marketing sin that I haven’t committed at some time, I’ve just learned better in some cases. It’s easy to overlook details, but having your voicemail set up is a good basic to get out of the way. If you haven’t already grabbed it, the free Small Business Marketing Self-Assessment does remind you to check that you have a clear phone message (or phone reception) set up. Plus over 40 other things to check. Read more


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