So You Sell Stuff…
You sell products. Or services. And you’d like to sell more, to people who want to buy them. Seems like you’d want to let them know what you sell, particularly in the place that most buyers look first.
Start With Search. Most Buyers Do.
Imagine the perspective of a potential customer, who wants to buy a product or service. If you wanted to buy a product or service, and you didn’t know where to get it, you’d probably start with a web search. Go do one. Notice what you type in as you search. Is it a brand you’re looking for? Is it a phrase describing benefits? Do a local search if that’s appropriate. See if you can find three companies that offer it on the first page of Google (or your favorite search engine).
“Huh?”, you say. “Of course I can!” But for many items purchased regularly, even those that cost hundreds of dollars, you’ll still struggle to find a seller who wants your money.
For example, let’s say I want to buy a lawn mower, and I don’t know what brand. I could search for lawn mower vancouver. Read more