freemium Archives - Outcome Marketing Coaching, Consulting & Training

Shared Hosting and IP-Based Spam Lists


Shared hosting is inexpensive for small companies starting out on the web, but it has its risks and downsides. Getting blacklisted can be very bad for Read more

A Friday Story, and Blocking Spam


Have you heard the Friday Story? It's about what happens when you consistently give something for free - and every business owner needs to think about it. We talk about blocking spam Read more

Article Keyword Research - Going Where The Traffic Is


Do your Article Keyword Research before you start writing blog posts, and your website traffic will improve fast. It's fast, easy, and it pays Read more

WordPress - Disable Comments


If you find yourself frustrated by spam and searching for wordpress disable comments or turn off comments wordpress, we're happy to help. The Quick Answer To How To Disable Comments In WordPress Log in and go to Settings, Discussion. Uncheck "Allow people Read more

Content Getting Copied? Get Tynt


Imitation, they say, is the sincerest form of flattery. However, if you work hard at creating great original web content, it can be annoying to find that it's being duplicated on other websites. But what if you could turn Read more

How to Get Unlimited Article Ideas


Discover a handy list of ways to get article ideas, and one almost-magic technique for getting a relevant list of article ideas your prospective readers will Read more

Email Lists: What Have You Done For Me Lately?

Posted on by Karilee in Small Business Marketing 2 Comments

I’m sure if you’ve been around the internet marketing community at all, you’ve heard the phrase “it’s all in the list”. While this site isn’t aimed at that market precisely, we’ll take lessons that work, from wherever they appear.

Stay In Touch With Clients

Those of us who run “real” businesses and have face-to-face interactions with our clients also need a list. Partly because the lines are blurring. “Real” businesses can often benefit from adding web-based products to their offerings, for example.

It’s Not Enough To Tell Them To Sign Up

As always, it’s not enough to tell them to give you their email. You need to tell them why – WIIFM – What’s In It For Them. You need a bonus, sometimes called a “freemium” or “ethical bribe”, to entice your reader to part with their email. You need to sell the benefits of giving you their email address, so they act right now. Read more


Get 5 Special Bonuses Including Your Free Small Business Marketing Self-Assessment!