future goals Archives - Outcome Marketing Coaching, Consulting & Training

A Friday Story, and Blocking Spam


Have you heard the Friday Story? It's about what happens when you consistently give something for free - and every business owner needs to think about it. We talk about blocking spam Read more

Article Keyword Research - Going Where The Traffic Is


Do your Article Keyword Research before you start writing blog posts, and your website traffic will improve fast. It's fast, easy, and it pays Read more

WordPress - Disable Comments


If you find yourself frustrated by spam and searching for wordpress disable comments or turn off comments wordpress, we're happy to help. The Quick Answer To How To Disable Comments In WordPress Log in and go to Settings, Discussion. Uncheck "Allow people Read more

Content Getting Copied? Get Tynt


Imitation, they say, is the sincerest form of flattery. However, if you work hard at creating great original web content, it can be annoying to find that it's being duplicated on other websites. But what if you could turn Read more

How to Get Unlimited Article Ideas


Discover a handy list of ways to get article ideas, and one almost-magic technique for getting a relevant list of article ideas your prospective readers will Read more

How To Say No


Two powerful strategies to help you learn how to say no. Saying no at the right times is essential to the success and even survival of your business, and these two techniques can Read more

No New Years Resolutions!

Posted on by Karilee in Small Business Marketing 1 Comment

Outcomes, not Resolutions

Your business deserves some marketing attention in the coming year, and this is a great time to think about how you could do things a little differently from last year. If you’re not getting the outcomes you want to see, something needs to change. Doesn’t it?

Insanity: doing the same thing over and over again and expecting different results.

– Albert Einstein

Part of the answer lies in planning your desired outcomes first.

This Isn’t About Goal Setting

Although it feels like it, we’re not talking about goal setting here. We’re certainly not talking about resolutions. In fact, this begins a little closer to a visualization exercise – but what it’s really about is taking back your power to choose. Read more


What I Do For You

Posted on by Karilee in Small Business Marketing 9 Comments

Naomi Dunford of Ittybiz just posted a game about making sure your readers understand your business. Since Naomi’s posting for the second time on this topic, and she’s brilliant at helping tiny businesses get less tiny, let’s play her game. What you need to do is copy the following questions into a document, and then <drumroll> answer them. Then, for big bonus points, make sure your website answers them!

What’s your game? What do you do?

Why do you do it? Do you love it, or do you just have one of those creepy knacks?

Who are your customers? What kind of people would need or want what you offer?

What’s your marketing USP? Why should I buy from you instead of the other losers?

What’s next for you? What’s the big plan? Read more


Menopause for Business?

Posted on by Karilee in Small Business Marketing 3 Comments

Seasonal Business Disorder?

A friend of mine, a sales professional, is frustrated with the lack of focus in the people he’s been calling for the last few days.

“Everyone’s going through the season change – it’s like menopause for business.”

Everyone seems to be busy, scattered, and a little unfocused. I don’t know if they’re feeling mood swings as well, but it seems like a tough week to get people looking forward… or backward, or in any constructive direction.

Maybe it’s the kids going back to school soon, or the urge to cram activity into the last week of summer. Whatever is causing the distraction, it’s a bit frustrating when you’re trying to connect to get business done.

Perhaps this is a good time to plan ahead for what happens after the Labor Day weekend. Usually it’s a good time to get my clients looking forward. Their kids going back to school reminds them of the importance of learning new things, like applying web marketing to their businesses. Read more


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