Outcomes, not Resolutions
Your business deserves some marketing attention in the coming year, and this is a great time to think about how you could do things a little differently from last year. If you’re not getting the outcomes you want to see, something needs to change. Doesn’t it?
“Insanity: doing the same thing over and over again and expecting different results.“
– Albert Einstein
Part of the answer lies in planning your desired outcomes first.
This Isn’t About Goal Setting
Although it feels like it, we’re not talking about goal setting here. We’re certainly not talking about resolutions. In fact, this begins a little closer to a visualization exercise – but what it’s really about is taking back your power to choose. Read more
Naomi Dunford of Ittybiz just posted a game about making sure your readers understand your business. Since Naomi’s posting for the second time on this topic, and she’s brilliant at helping tiny businesses get less tiny, let’s play her game. What you need to do is copy the following questions into a document, and then <drumroll> answer them. Then, for big bonus points, make sure your website answers them!
What’s your game? What do you do?
Why do you do it? Do you love it, or do you just have one of those creepy knacks?
Who are your customers? What kind of people would need or want what you offer?
What’s your marketing USP? Why should I buy from you instead of the other losers?
What’s next for you? What’s the big plan? Read more
Seasonal Business Disorder?
A friend of mine, a sales professional, is frustrated with the lack of focus in the people he’s been calling for the last few days.
“Everyone’s going through the season change – it’s like menopause for business.”
Everyone seems to be busy, scattered, and a little unfocused. I don’t know if they’re feeling mood swings as well, but it seems like a tough week to get people looking forward… or backward, or in any constructive direction.
Maybe it’s the kids going back to school soon, or the urge to cram activity into the last week of summer. Whatever is causing the distraction, it’s a bit frustrating when you’re trying to connect to get business done.
Perhaps this is a good time to plan ahead for what happens after the Labor Day weekend. Usually it’s a good time to get my clients looking forward. Their kids going back to school reminds them of the importance of learning new things, like applying web marketing to their businesses. Read more