Since I was sitting here updating some of my workshop materials for my Social Media and Networking Power Workshop, I thought I’d share some sure-fire techniques for losing the followers you already have on Twitter.
Unrelentingly Try To Sell Junk
This is a sure-fired technique that will drive anyone who actually reads your Twitter stream away. Sure, sell me products you produce, or really use yourself, in extreme moderation. But don’t link-spam me with every affiliate offer you can find out there on Commission Junction or Clickbank. There’s nothing wrong with some of the products sold there, don’t get me wrong. But if your Tweets consist primarily of links to products you know nothing about, I’ll unfollow you in a flash. Ugh.
Post Nothing But Links
You know, I’m grateful for someone who posts a link to a high-quality article in a niche that interests me. Some people do this very well. Then there are those of you who discover how to connect keyword-driven RSS feeds to your Twitter stream, blasting lists of crap at me that you’ve never read. Guess what? It’s possible to tell the difference. Read more