unique selling proposition Archives - Outcome Marketing Coaching, Consulting & Training

Shared Hosting and IP-Based Spam Lists


Shared hosting is inexpensive for small companies starting out on the web, but it has its risks and downsides. Getting blacklisted can be very bad for Read more

A Friday Story, and Blocking Spam


Have you heard the Friday Story? It's about what happens when you consistently give something for free - and every business owner needs to think about it. We talk about blocking spam Read more

Article Keyword Research - Going Where The Traffic Is


Do your Article Keyword Research before you start writing blog posts, and your website traffic will improve fast. It's fast, easy, and it pays Read more

WordPress - Disable Comments


If you find yourself frustrated by spam and searching for wordpress disable comments or turn off comments wordpress, we're happy to help. The Quick Answer To How To Disable Comments In WordPress Log in and go to Settings, Discussion. Uncheck "Allow people Read more

Content Getting Copied? Get Tynt


Imitation, they say, is the sincerest form of flattery. However, if you work hard at creating great original web content, it can be annoying to find that it's being duplicated on other websites. But what if you could turn Read more

How to Get Unlimited Article Ideas


Discover a handy list of ways to get article ideas, and one almost-magic technique for getting a relevant list of article ideas your prospective readers will Read more

What I Do For You

Posted on by Karilee in Small Business Marketing 9 Comments

Naomi Dunford of Ittybiz just posted a game about making sure your readers understand your business. Since Naomi’s posting for the second time on this topic, and she’s brilliant at helping tiny businesses get less tiny, let’s play her game. What you need to do is copy the following questions into a document, and then <drumroll> answer them. Then, for big bonus points, make sure your website answers them!

What’s your game? What do you do?

Why do you do it? Do you love it, or do you just have one of those creepy knacks?

Who are your customers? What kind of people would need or want what you offer?

What’s your marketing USP? Why should I buy from you instead of the other losers?

What’s next for you? What’s the big plan? Read more


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