wordpress plugin Archives - Outcome Marketing Coaching, Consulting & Training

Shared Hosting and IP-Based Spam Lists


Shared hosting is inexpensive for small companies starting out on the web, but it has its risks and downsides. Getting blacklisted can be very bad for Read more

A Friday Story, and Blocking Spam


Have you heard the Friday Story? It's about what happens when you consistently give something for free - and every business owner needs to think about it. We talk about blocking spam Read more

Article Keyword Research - Going Where The Traffic Is


Do your Article Keyword Research before you start writing blog posts, and your website traffic will improve fast. It's fast, easy, and it pays Read more

WordPress - Disable Comments


If you find yourself frustrated by spam and searching for wordpress disable comments or turn off comments wordpress, we're happy to help. The Quick Answer To How To Disable Comments In WordPress Log in and go to Settings, Discussion. Uncheck "Allow people Read more

Content Getting Copied? Get Tynt


Imitation, they say, is the sincerest form of flattery. However, if you work hard at creating great original web content, it can be annoying to find that it's being duplicated on other websites. But what if you could turn Read more

How to Get Unlimited Article Ideas


Discover a handy list of ways to get article ideas, and one almost-magic technique for getting a relevant list of article ideas your prospective readers will Read more

A Friday Story, and Blocking Spam

Posted on by Karilee in Small Business Marketing Leave a comment

Blocking SpamOne of my clients contacted me because the website I built her has recently been overwhelmed with spam comments. While this isn’t entirely a bad problem to have, as it indicates that your site is getting found, it’s certainly annoying and time-consuming until you find an effective way of blocking spam. Read more


WordPress – Disable Comments

Posted on by Karilee in WordPress Tips 5 Comments

If you find yourself frustrated by spam and searching for wordpress disable comments or turn off comments wordpress, we’re happy to help.

The Quick Answer To How To Disable Comments In WordPress

Log in and go to Settings, Discussion.

Uncheck “Allow people to post comments on new articles”. It’s the third checkbox on the page. See the image below. Read more


Content Getting Copied? Get Tynt

Posted on by Karilee in Search Engine Optimization 3 Comments

Imitation, they say, is the sincerest form of flattery. However, if you work hard at creating great original web content, it can be annoying to find that it’s being duplicated on other websites. But what if you could turn having your content copied into a benefit? Enter Tynt.

Tynt Gives Your Website Valuable Links When Your Content Is Copied

Tynt provides the ability to track when your web content is being copied, and most importantly, to add a link to any content that is copied, whether into an e-mail  social media site like Facebook, or another website. If your website has Tynt installed, anyone who copies content from it will create this link automatically. Read more


WordPress Search Engine Optimization – Two Tips

Posted on by Karilee in Search Engine Optimization 3 Comments

If you’re a regular reader here, you probably either have a WordPress website, or plan to build one. I’ve made no secret of my belief that at this time, WordPress is simply the best tool for building a website for almost every small business. One of the reasons for that is that WordPress is structured to be easy for search engine robots to navigate. Also, when you create posts and pages, WordPress makes it really easy for you to take the right steps for search engine optimization (SEO).

Search Engine Optimization in Pages

Let’s review some of those steps today, to make sure you’re taking advantage of what WordPress can easily do to help your search engine optimization.

When you create a page in WordPress, the title of the page becomes part of your site navigation – your main menu. This means that it becomes an “anchor text link”, which is a valuable search engine optimization resource. An anchor text link is a link where you click on text and are taken to a webpage. You’re not clicking on the address of the page itself, you’re clicking on text which contains the address. Google and other search engines really like anchor text links, because they help clarify what the page is about.

Marketing Coach <– Example of an anchor text link

http://outcomemarketing.com/marketing-coach <– example of a link with no anchor text Read more


Testimonials are Powerful Tools

Posted on by Karilee in Small Business Marketing 11 Comments

Testimonials Are Necessary

Testimonials are not only powerful marketing tools, they’re necessary ones. Testimonials are reassuring social proof that your business and your services deliver on their promises.

Gather Ye Rosebuds

Every satisfied client is an opportunity for a new testimonial. Ideally, you want to get those on letterhead at least – letterhead is much more powerful than plain text. Video testimonials are also very powerful, and even short audio clips can help drive your business. A Flip camera (or even your smartphone!) is a great tool for grabbing fast video testimonials. Read more


Better Website Client Service

Posted on by Karilee in Website Creation 47 Comments

How’s Your Website Experience?

There’s nothing more frustrating than a website that fails, because our visitor’s expectation is 24/7 service. It’s important that you make sure your site is serving your clients well, and that if it does fail, they’re not at a dead end. Here are three ways to ensure your client’s experience on your site is what it should be.

Fix Your Broken Links

First, make sure your site isn’t littered with broken links. If you’re running WordPress, the Plugin Broken Link Checker makes this easy. It will monitor your site for links that no longer work, and point them out to you for repairs. Remember that a link may appear broken if a site is down temporarily, so don’t rush to fix a broken link that just appeared. If it’s still there in a day or two, get on it! Read more


How to Add a Tweet Button to WordPress

Posted on by Karilee in WordPress Tips 1 Comment

What Is the Tweet Button?

Recently, Twitter released an official “Tweet” button. You can read more about it in jeffbullas.com’s excellent post, or watch the video:

Read more


Get 5 Special Bonuses Including Your Free Small Business Marketing Self-Assessment!