3 Ways to Market in Under 10 Minutes

Are You REALLY Marketing Enough?

The first challenge for my clients in our Weekly Marketing Mastermind Group Coaching is to realize what they’re really getting done in terms of their small business marketing. Action matters, not plans. Most people underestimate what they can accomplish in the long term and overestimate what they can do in the short term. Here are two questions to get you started:

  • How much time do you spend on marketing in your business, on average, every day?
  • How much time do you think your business needs you to spend on marketing every day?

A Tiny Marketing Action Has Big Impact Over Time

Marketing Actions - Like Water on Rock

 

Over time, taking a very small marketing action consistently will add up. Creating the habit of taking action on your marketing every day is of huge benefit to growing your business.

Think of water wearing away rock – a drip system of tiny actions can add hugely to your marketing impact over time.

3 Quick Marketing Actions That Take Under Ten Minutes

Ok, so you have only ten minutes to market today. Do one of these:

Marketing Action: Call two clients

Don’t try to sell anything. Just make contact. Find out how they’re doing. Feel you need a reason to call?

  • Just say Hi
  • Ask for a testimonial
  • Ask if they’re going to a business event
  • Invite them for coffee or lunch
  • Offer a referral
  • Request feedback
  • Ask for advice
  • Encourage them to read a helpful article (on your blog? or mine!)
  • Just touch base, and thank them for being a client
  • Congratulate them on a new product, customer, or initiative
  • Make a suggestion
  • Mention an item of possible interest
  • (something even more brilliant you just thought of)

Marketing Action: Outline a Blog Post

I know, you only have ten minutes. Draft an outline of a post and save it as a Draft. Don’t worry about actually writing it today. Start with:

  • First of all – who are you writing this post  for?
  • What’s the topic?
  • What are 2-3 points you want to mention?
  • What’s in it for them? So what? Benefits, not features!
  • What’s your STORY around the topic?
  • What’s the take away?
  • What’s the call to action?

If you have time, you can start writing the post, but feel free to stop after ten minutes if something more urgent demands it.

Marketing Action: Check Your Website Traffic

Check your website analytics. What search terms are bringing you traffic? Where is the rest coming from? If you have no clue what I’m talking about, go sign up for Google Analytics in your 10 minutes. You’ll need a Gmail account. If you don’t have one yet, click to create a gmail account.

Once your gmail account is created, you can go to Google Analytics. It’s a free service, but you’ll have to log in with your Google Account and associate (connect) it to your website. Basically, you have to “claim ownership” of your website by putting some code in it, or FTPing a file to it the first time you use it. If you need some help with these activities, schedule your free introductory coaching call and I’ll walk you through it while we get to know each other. If you’ve just set up your Google Analytics, you won’t be able to see statistics for a few days. Google needs some time to gather them.

Assuming you’ve set up your account previously, when you’re in Google Analytics, click on View Report. Your Dashboard will show you your website traffic for the last month. The Map Overlay (middle right) shows you where the majority of your traffic originates from. The Traffic Sources overview (bottom left) is very important. You can click on View Report to drill into further detail. You’ll be able to see the breakdown of your three main types of traffic:

  • Direct traffic: They typed in your webpage address or used a bookmark to come directly to your page.
  • Referring Sites: These are links from other sites that refer to you, other than search engines. Notice in particular the traffic you’re getting from Facebook, Twitter, and other social media activities you’ve been involved in. You can keep using View Report to drill down for more detail.
  • Search Engines: The traffic that you get from search engines, and which ones are sending visitors to you.

Also notice the keywords that are bringing you search engine traffic. Could you write another blog post to optimize further for those keywords?

Make sure you also glance at the site usage statistics. Besides telling you how many visitors you had, you’ll see how many left immediately (Bounce Rate), what the average time on your site was (bigger is better!), how many of the overall visits were new visits, and the average number of pages viewed. All of this is accurate and useful information to tell you how your website is performing.

Take a Moment to Imagine

What would happen for your business if you really do (at least) one marketing action every working day this year? Now, imagine if you gave your business the time it really deserved for marketing. Some people say that for a new business, up to 60% of the business owner’s time should be spent marketing. What do you think? Please let me know in the comments, and subscribe so that you won’t miss more quick marketing actions next week!

See also: Consistent Marketing Mathematics

image credit: Matthew High

About the author

Karilee

I'm a big fan of entrepreneurship. Most of my learning, teaching and business is focused on effectively creating "freedom businesses" that allow you to focus on your strengths, and bring what you're really good at to the world - profitably. My clients are looking for more of the right customers - and I show them how to make that happen. I help them develop their web presence through their website, SEO, social media and other marketing tactics.

Posted on by Karilee in Weekly Marketing Tips

13 Responses to 3 Ways to Market in Under 10 Minutes

  1. Sire

    I like to use the sites stats plugins as not only does it show what search terms are being used it also shows what posts people are reading as well as what links they are clicking on.
    Sire recently posted..How I Stopped My Desktop Icons From FlickeringMy Profile

     
  2. Chris

    Great tips thanks. So many people spend so much time planning and preparing and never or very rarely take action and then wonder why nothing happens, why they don’t have any clients. Some people just seem to think if they build a website business will come flowing through the door. This is so common especially when I take on a new client. So one of the first things I get them to do is TAKE ACTION everyday, do some form of marketing, whether it is on the phone, on Facebook, or Twitter. They just simply need to stop planning and stop talking about it and just do it! Once they do, it generally doesn’t take long before they start seeing the results from their actions, not from their planning :))

     
    • Karilee
      Twitter: KarileeO

      @Chris, thanks for the astute comment. I think we’re kindred souls in how we advise our clients. TAKING ACTION really is the secret.

       
  3. Bill Frase

    When it comes to marketing, regular, consistent actions (even small ones) can be so much more effective than big one-time actions. Thanks for the reminder and the info! I think I’ll go check my analytics right now! And seek to be more consistent in my own marketing activites!

     
    • Karilee
      Twitter: KarileeO

      @Bill Frase, Exactly, Bill! Don’t aim for perfect, just go for a little more consistent. Even ten more minutes a day consistently spent on marketing will have a dramatic effect on growth for many small businesses, over time.

       
  4. Deanna Fluty

    you are really a good webmaster, you have done a wondeful job on this topic!

     
  5. Chris Lucas

    What a great time of the year to read this post again Karilee, as it sure is a good reminder that taking action is far more important then simply planning! This year instead of simply reviewing my business plan I’m actually creating an action plan and outlining my daily, weekly and monthly actions to help make 2011 even more successful than 2010!
    Chris Lucas recently posted..Put Your Best Tweet Forward- How to Schedule Tweets for Maximum ExposureMy Profile

     
    • Karilee
      Twitter: KarileeO

      Hey, Chris – congratulations on creating an action plan. Planing actions instead of goals is so important. My No New Year’s Resolutions post offers an exercise that might be helpful in achieving your most important outcomes. Don’t forget to keep your actions achievable – set yourself up to win! Happy new year, Chris!

       
  6. Nikki

    Hey Karilee,

    thanks for the straight forward lay out of action steps to take. I appreciate having things laid out for me like bread crumbs to follow. When first engaging the world of e-marketing it can be a little overwhelming but I appreciate ‘the cumulative efforts’ approach to getting there as I learn a little more, and do a little more every day towards my own goals. Taa and thanx for a thoughtful article

    Nikki

     
  7. TracyAnn0312

    Well it is really been a great idea that you have shared these wonderful topic in your blog.
    TracyAnn0312 recently posted..gun accessoriesMy Profile

     

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