Understanding SEO Links

Anchor Text Links

This is an example of an “Anchor Text Link” because the text itself is clicked to get to the target page. The main text is a keyword, which is very important for search engine optimization. Ideally, the link will also have title text (which shows when you hover over it) with a similar keyword, as this one does:

Medical Weight Loss in Hawaii

This is what the code from the previous line looks like, except that extra spaces have been added after and before the enclosing angle brackets:

< a title=”medical weight loss in hawaii” href=”http://dietmdhawaii.com” target=”_blank”>Medical Weight Loss in Hawaii< /a>

Image Links

An image link is not as effective as a text link for SEO, but is still helpful, especially when the original image file is named with a keyword, and the image alt or alt tag contains a keyword. In this example the image file is not named effectively – its name is “dietmd_1_300x250.jpg”, where ideally it would be something like “medical_weight_loss_hawaii.jpg”.

Example Using Alt Tag:

medical weight loss in hawaii

This image contains the code: alt=”medical weight loss in hawaii” as part of its structure

Example Using Img Alt Tag:

Medical Weight Loss in Hawaii

This image contains the code: img alt=”medical weight loss in hawaii” as part of its structure

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