Anchor Text Links
This is an example of an “Anchor Text Link” because the text itself is clicked to get to the target page. The main text is a keyword, which is very important for search engine optimization. Ideally, the link will also have title text (which shows when you hover over it) with a similar keyword, as this one does:
This is what the code from the previous line looks like, except that extra spaces have been added after and before the enclosing angle brackets:
< a title=”medical weight loss in hawaii” href=”http://dietmdhawaii.com” target=”_blank”>Medical Weight Loss in Hawaii< /a>
Image Links
An image link is not as effective as a text link for SEO, but is still helpful, especially when the original image file is named with a keyword, and the image alt or alt tag contains a keyword. In this example the image file is not named effectively – its name is “dietmd_1_300x250.jpg”, where ideally it would be something like “medical_weight_loss_hawaii.jpg”.
Example Using Alt Tag:
This image contains the code: alt=”medical weight loss in hawaii” as part of its structure
Example Using Img Alt Tag:
This image contains the code: img alt=”medical weight loss in hawaii” as part of its structure