4 Proven Online Marketing Strategies to Grow Your Business
4 Simple Ways to Increase Leads On Your WordPress Website
Shared Hosting and IP-Based Spam Lists
A Friday Story, and Blocking Spam
Article Keyword Research - Going Where The Traffic Is
This week, I’m tangibly aware of change.
You see, I’m preparing to move, and that means finally sorting through dozens of boxes of business materials and software to extract the 5-10% worth keeping. Some of these boxes have been in storage for years, but I don’t feel I can just toss them, since there are a few bits I want to preserve. Read more
If you have a local, “bricks and mortar” retail business, you may occasionally curse the competition the web has brought – but Facebook Deals can actually help you bring in more traffic, more new clients to your shop, restaurant, or entertainment venue. And it’s free, for now.
As Facebook Director of Local Products Emily White explains in the video, the concept is simple. You can check your iPhone or Android mobile phone, and see a list of nearby retailers, restaurants, or entertainment venues. If a retailer is offering a Deal, you’ll see a yellow square, and can check out that deal instantly. You might find out that your favorite coffee shop is offering a free muffin with the purchase of a coffee, or that an item you’ve been thinking of purchasing is discounted. Read more
Many business owners and bloggers, and even web designers, forget that their viewers may not be seeing their site in the way they expect. Keeping screen resolution in mind really matters, especially if you work on a large monitor as I do.
If your site is unattractive or difficult to navigate for your client or potential client, they’ll leave. Read more
If your business is not on Facebook, what are you waiting for? Facebook is one of the two most highly trafficked websites in the world. The average American spends over eight hours per week on Facebook. Let’s talk about the first steps of how to use Facebook for business and create your very own Facebook Business Page.
A Facebook Business Page can be inexpensive to set up, maintain, and there are no user fees. Links from your Facebook business page can rank high on Google and other search engines, and the interaction and links from Facebook can help make your website successful. Read more
Today’s post is short – but since I had to hunt a bit to find out how to superscript in WordPress, I thought I’d put it here for you. One of my clients needed a trademark symbol displayed frequently on their site. Simple enough, but the WordPress default user interface doesn’t offer that feature. So how would I, for example, display Outcome MarketingTM?
Simple enough – to display Superscript in WordPress, you just add a < sup > code before the text in your HTML editor, and a < /sup > code after it. I added extra spaces so those codes wouldn’t mess up my text display, so see this image if what I mean isn’t clear:
If you’re a regular reader here, you probably either have a WordPress website, or plan to build one. I’ve made no secret of my belief that at this time, WordPress is simply the best tool for building a website for almost every small business. One of the reasons for that is that WordPress is structured to be easy for search engine robots to navigate. Also, when you create posts and pages, WordPress makes it really easy for you to take the right steps for search engine optimization (SEO).
Let’s review some of those steps today, to make sure you’re taking advantage of what WordPress can easily do to help your search engine optimization.
When you create a page in WordPress, the title of the page becomes part of your site navigation – your main menu. This means that it becomes an “anchor text link”, which is a valuable search engine optimization resource. An anchor text link is a link where you click on text and are taken to a webpage. You’re not clicking on the address of the page itself, you’re clicking on text which contains the address. Google and other search engines really like anchor text links, because they help clarify what the page is about.
Marketing Coach <– Example of an anchor text link
http://outcomemarketing.com/marketing-coach <– example of a link with no anchor text Read more
It’s always a good idea, before you start any project or activity that requires some effort, to take a few moments to visualize what success would look like. There’s no question that this is important before you start the process of creating a successful website. So what would the requirements of your successful website be? Here are the ten requirements I think are most important for your businesses’ successful website:
Your business deserves some marketing attention in the coming year, and this is a great time to think about how you could do things a little differently from last year. If you’re not getting the outcomes you want to see, something needs to change. Doesn’t it?
“Insanity: doing the same thing over and over again and expecting different results.“
– Albert Einstein
Part of the answer lies in planning your desired outcomes first.
Although it feels like it, we’re not talking about goal setting here. We’re certainly not talking about resolutions. In fact, this begins a little closer to a visualization exercise – but what it’s really about is taking back your power to choose. Read more
