In the factory Revlon manufactures cosmetics, but in the store Revlon sells hope.
– Charles Revson, founder of Revlon
Remarkable Social Media content and great sales copy are pretty much the same – plain spoken words designed to focus on the needs of the reader, listener or viewer.
– Brian Clark, founder of CopyBlogger
…as you’ve noticed, people don’t want to be sold. What people do want is news and information about the things they care about.
– Larry Weber, Author of Marketing to the Social Web
If it looks good, you’ll see it.
If it sounds good, you’ll hear it.
If it’s marketed right, you’ll buy it.
But if it’s true, you’ll feel it.
If it sounds good, you’ll hear it.
If it’s marketed right, you’ll buy it.
But if it’s true, you’ll feel it.
– Kid Rock
There are no magic wands, no hidden tricks, and no secret handshakes that can bring you immediate success, but with time, energy and determination, you can get there.
– Darren Rowse, Founder of ProBlogger
The ability to start out upon your own impulse is fundamental to the gift of keeping going upon your own terms…. Getting started, keeping going, getting started again – in art and in life, it seems to me this is the essential rhythm.
– Seamus Heaney, Poet
Either write something worth reading or do something worth writing about.
– Benjamin Franklin
Marketers need to build digital relationships and reputation before closing a sale.
– Chris Brogan, Founder of New Marketing Labs
Trying to increase sales simply by driving more traffic to a website with a poor customer conversion rate is like trying to keep a leaky bucket full by adding more water instead of plugging the holes.
-Bryan Eisenberg, Author of Call to Action
In marketing I’ve seen only one strategy that can’t miss – and that is to market to your best customers first, your best prospects second and the rest of the world last.
– John Romero, Inventor
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
– Peter Drucker, Author
The market for something to believe in is infinite.
– Hugh MacLeod, Author of Ignore Everybody
Expect to offend some people. If you’re not having some polarizing effects, then you’re not fully showing up… You will always be too much of something for someone: too big, too loud, too soft, too edgy. If you round out your edges, you lose your edge.
– Danielle LaPorte, Author of The Fire Starter Sessions
The world reflects back to you how much you value yourself.
– Danielle LaPorte, Author of The Fire Starter Sessions
Authenticity, honesty and personal voice underlie much of what’s successful on the web.
– Rick Levine, Co-Auther of The Cluetrain Manifesto
