Naomi Dunford of Ittybiz just posted a game about making sure your readers understand your business. Since Naomi’s posting for the second time on this topic, and she’s brilliant at helping tiny businesses get less tiny, let’s play her game. What you need to do is copy the following questions into a document, and then <drumroll> answer them. Then, for big bonus points, make sure your website answers them!
What’s your game? What do you do?
Why do you do it? Do you love it, or do you just have one of those creepy knacks?
Who are your customers? What kind of people would need or want what you offer?
What’s your marketing USP? Why should I buy from you instead of the other losers?
What’s next for you? What’s the big plan? Read more
Seasonal Business Disorder?
A friend of mine, a sales professional, is frustrated with the lack of focus in the people he’s been calling for the last few days.
“Everyone’s going through the season change – it’s like menopause for business.”
Everyone seems to be busy, scattered, and a little unfocused. I don’t know if they’re feeling mood swings as well, but it seems like a tough week to get people looking forward… or backward, or in any constructive direction.
Maybe it’s the kids going back to school soon, or the urge to cram activity into the last week of summer. Whatever is causing the distraction, it’s a bit frustrating when you’re trying to connect to get business done.
Perhaps this is a good time to plan ahead for what happens after the Labor Day weekend. Usually it’s a good time to get my clients looking forward. Their kids going back to school reminds them of the importance of learning new things, like applying web marketing to their businesses. Read more
I’ve been talking to various people today, and I wanted to point out the huge contrast between a couple of them. First, let’s talk about one of the calls I tried to make, from contacts I made at a business mixer this week. I picked up a copy of my card (yes, this person had no card), with a name and number scrawled on the back, and it went to voicemail.
Except it didn’t.
The message was “this customer has not yet initiated their voicemail service. When you speak to this customer, please remind them that they need to configure their voicemail.”
Wow. There’s a marketing impression.
Now, I know stuff happens. There’s probably no marketing sin that I haven’t committed at some time, I’ve just learned better in some cases. It’s easy to overlook details, but having your voicemail set up is a good basic to get out of the way. If you haven’t already grabbed it, the free Small Business Marketing Self-Assessment does remind you to check that you have a clear phone message (or phone reception) set up. Plus over 40 other things to check. Read more
Consistent Marketing a Bite at a Time
Consistent marketing is the magic behind our Outcome-Focused Weekly Marketing Programs. When the actions necessary to promote your small business, build your reputation, and develop a stream of prospective clients are broken down into bite-sized pieces, they don’t look so overwhelming.
For example, most businesses benefit from having a testimonials book for sales presentations. Gathering those testimonials together may seem like an overwhelming challenge, but if you gather just one or two per week, at the end of the year your book contains 50 to 100 testimonials. That’s the power of consistent marketing.
Building Your List is Essential
Building your mailing list is an essential part of marketing, and the number one thing that most entrepreneurs regret failing to do immediately when they launched. Read more
Marketing AND Technology
Both. Marketing and Technology together work like some of the other great pairings in life. Peanut butter and jelly. Coffee and chocolate. You and me.
You see, I’ve realized that what I can offer your business is my geekery, combined with the fact that I know how to teach technical stuff in a non-scary and simple way. I love small business, I enjoy entrepreneurs, and I know most of them need a hand with the technology stuff. And most of them aren’t making the web the business builder that it should be. Read more