Some other classics include not having enough cash flow to support us as our businesses launch; being overly optimistic in predicting revenues; failing to set up a systemic customer acquisition strategy; doing our bookkeeping in a shoebox; not taking the time to set up an adequate customer relationship management database; failing to delegate work that can be done by others… Read more
Are You REALLY Marketing Enough?
The first challenge for my clients in our Weekly Marketing Mastermind Group Coaching is to realize what they’re really getting done in terms of their small business marketing. Action matters, not plans. Most people underestimate what they can accomplish in the long term and overestimate what they can do in the short term. Here are two questions to get you started:
- How much time do you spend on marketing in your business, on average, every day?
- How much time do you think your business needs you to spend on marketing every day?
A Tiny Marketing Action Has Big Impact Over Time
Over time, taking a very small marketing action consistently will add up. Creating the habit of taking action on your marketing every day is of huge benefit to growing your business.
Think of water wearing away rock – a drip system of tiny actions can add hugely to your marketing impact over time. Read more
The World’s Greatest Car Salesman
I just read a story about Joe Girard, known as the world’s greatest car salesman. He was the only salesman to be inducted into the Automotive Hall of fame – for selling 13,001 cars in one year!
Joe started his working career at 9, shining shoes during the great depression. He was an abused child, living in a Detroit ghetto, but he rose to become unparalleled at his chosen career, selling automobiles. His sales secret was pretty simple, too. It wasn’t high pressure sales tactics or manipulative closes. He simply never let a customer forget him, and most of his customers were repeat buyers. Many of them started as referrals. His “secret” was consistent marketing. Read more