I’m sure if you’ve been around the internet marketing community at all, you’ve heard the phrase “it’s all in the list”. While this site isn’t aimed at that market precisely, we’ll take lessons that work, from wherever they appear.
Stay In Touch With Clients
Those of us who run “real” businesses and have face-to-face interactions with our clients also need a list. Partly because the lines are blurring. “Real” businesses can often benefit from adding web-based products to their offerings, for example.
It’s Not Enough To Tell Them To Sign Up
As always, it’s not enough to tell them to give you their email. You need to tell them why – WIIFM – What’s In It For Them. You need a bonus, sometimes called a “freemium” or “ethical bribe”, to entice your reader to part with their email. You need to sell the benefits of giving you their email address, so they act right now. Read more
