This article is focused on what you need to know before ordering a new logo. When you are choosing a new logo design for your business, understanding the consequences of some of your decisions could save you a lot of money later. Your new logo is a critical part of your brand strategy
Agreement With Your Logo Designer
Unfortunately, many logo designers will quote a low price for a new logo, and unsuspecting buyers will set themselves up for a lot of extra charges down the road. Any agreement you make for your new logo has to include at least the following:
Change Is Good
This week, I’m tangibly aware of change.
You see, I’m preparing to move, and that means finally sorting through dozens of boxes of business materials and software to extract the 5-10% worth keeping. Some of these boxes have been in storage for years, but I don’t feel I can just toss them, since there are a few bits I want to preserve. Read more
There’s a lot of confusion about websites, and every day I see the result of people spending absurd amounts of money on the wrong things. So what does your business website really need… and what doesn’t it need?
Your Website Has 9 Needs:
We’ll assume for the rest of this article that your goal is to draw targeted traffic that can convert to a cause or sale, who will find the site useful, informative, helpful or entertaining.
Basic On-Site SEO
You MUST have proper keyword usage, Title Tags, Heading Tags and Alt Tags for your site to rank well in search engines, and so be found. Read more