Defining the Successful Website
It’s always a good idea, before you start any project or activity that requires some effort, to take a few moments to visualize what success would look like. There’s no question that this is important before you start the process of creating a successful website. So what would the requirements of your successful website be? Here are the ten requirements I think are most important for your businesses’ successful website:
- Gets found easily by search engines, especially Google
- Brings in targeted traffic (your “right people”)
- Is easy to navigate and search
- Is “sticky”. Visitors hang around and look at several pages of information
- Showcases your products/services and evokes interest in them
- Captures leads, to help you convert visitors to clients
- Looks professional (design, lack of typos, writing style, no broken links)
- Has an emotional feel appropriate to your business and you as an entrepreneur
- Is easily maintained by you, keeping your costs down
- Generates INCOME for your business Read more
