Marketing Glossary

I hope you find the Small Business Marketing Glossary useful. Don’t let jargon take you out, most of this stuff is very understandable if you learn it a bit at a time. Please email me if you encounter a marketing jargon term that isn’t in the Glossary, and I’ll add it in promptly.

Recommended Products and Services

Web Domains and Hosting

We offer rebranded GoDaddy web domains and hosting, because of their excellent 24/7 phone support.  Domains normally cost less through our rebranded link than going directly to their site, and if you’re a client, we get put on the warning list when your domain expires. We like that extra chance to make sure you don’t lose your domain due to an expired credit card.

Popup Domination

Popup Domination easily creates powerful popups over your WordPress site to help bring attention to your signup forum and increase subscribership. It’s one of the most respected paid WordPress Plugins, with dozens of well-known and successful bloggers vouching for it. Their guarantee is that you’ll get an instant subscriber increase of at least 200% – and if you don’t, you get your money back!


Seopressor is simply one of the most powerful tools to make on-page SEO easy and effective. If you want to “do it yourself”, this WordPress Plugin will remind you of every significant on page SEO factor for new posts, or even for ones you wrote months ago. It’s a brilliant product with a low one-time cost that should be a must-have for any business doing its own SEO. You’ll know when you’re getting it “right” – every page and post has a score, and you can see when you make changes that improve it. Take the time to watch the video at least, and you’ll learn more about on-page SEO than many courses teach.


Optinskin is another powerful premium WordPress Plugin you’ll see on the sites of many successful bloggers. It makes creating gorgeous opt-in forms and social share buttons simply easy. It saves time, hassles, graphic designer costs… but more importantly, it significantly helps your site get more subscribers. It’s easy… and works with all major email marketing services like Google Feedburner, Aweber, MailChimp, iContact, InfusionSoft, GetResponse, Contact Contact and dozens more.

WP Squeeze Page Plugin

WP Squeeze Page Plugin is one of the top tools to grab when comes time to SELL. When you have a product to sell on your WordPress site, this premium plugin makes it easy to create sales pages right inside your current Theme and site. It’s a very well-established Plugin, easy for non-technical people to use (see the videos), and lets you create powerful sales pages fast, without having to pay a programmer to customize your site.


LinkedInfluence bills itself as “the ultimate LinkedIn training course”, and I think that’s an accurate assessment. Simply put, nobody knows LinkedIn and how to use it for effective business networking better than Lewis Howes. Between the quality of Lewis’ training and the excellent bonuses bundled in with this course, including Sean Malarkey’s excellent Twitter e-book, “Twixplode”, I believe this is the “best of it’s type” course on practical social networking for business professionals. Check out the video – it’s eye-opening.

Video Traffic Academy

Video Traffic Academy is another Lewis Howes product, a reasonably priced “How to Build Your Business With YouTube Video” course. Video is BIG, and it’s a huge way to promote your business. There are lots of courses out there with price tags an order of magnitude (or more!) higher than this one, but this is the right course to start with if you have a small business and want more traffic to your site through video. These guys will honor their guarantee, so your risk is minimal and you’ll learn what you need to know.


Free mind mapping software available at


More free mind mapping software, but you do have to sign up with personal information before you use it:


Invoicing and time tracking “in the cloud”:

Microsoft Office Training Materials – Free

The Mouse Training Company offers free course manuals that will help you learn Excel, Word, Outlook and other Microsoft software.

Keyword Researcher

One of the most powerful ways to generate TONS of long tail keywords (and article ideas!) anywhere. Check out the Keyword Researcher Free Trial.